By RYAN SABEY | The Sun

OLYMPICS organisers have launched a probe into why rows of prime seats were left EMPTY throughout yesterday’s opening swimming sessions.

Hundreds of privileged ticket-holders failed to turn up to watch the world’s top swimmers despite the heats being completely “sold out” to the public.

The investigation will centre on London 2012 corporate ticket-holders, sponsors and members of the Olympics organising ‘family’ who failed to occupy their allotted poolside spots.

Large pockets of unused seats were also obvious at the beach volleyball on Horse Guards Parade, the dressage at Greenwich Park, gymnastics at the O2 and the tennis at Wimbledon.

Organisers LOCOG will now identify who had rights to the individual seats and find out why they hadn’t showed up.

Swathes of empty seats were clearly visible in all sections of the Aquatics Centre which featured Britain’s medal hopeful Hannah Miley in the women’s 400m individual medley, while ‘ordinary’ paying spectators were perched high up well away from the swimmers.

Fans fumed as they left the arena. Business consultant Jay Olivia, 41, from Chelsea, said: “The swimming was fantastic and the sound was so loud in there but everywhere you looked there were rows of empty seats.

“There needs to be a better service on offer to avoid it looking like no-one has turned up.

“People would queue for hours just on the off chance of getting a ticket if people don’t turn up but there isn’t that facility.”

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